Affinessence Paris

She says she has always been drawn to perfumes and scents, and began collecting samples and taking an interest in the field at a young age. Although she was a ballet dancer, pianist and sculptor, one art surpassed them all: the art of perfumery. Meet Sophie Bruno, the woman and nose behind the Affinessence brand. This new French niche brand was launched in 2015 and has since introduced quite a few fragrances, including some that have already made a name for themselves and earned their creator numerous awards. Natural ingredients and a focus on base notes. Sophie Bruno has 25 years of experience in the perfume and cosmetics industry. As a marketing manager, she created, developed and launched several perfumes and cosmetics for a number of well-known brands. She has a strong affinity for brands rooted in nature and loves nurturing her passion for natural ingredients. In her words, she has always been determined to develop fragrances hand in hand with perfumers, guiding the creative process while respecting their skills and artistic sensibilities, since only in this way can a product be created that resonates with all our senses. At the initial launch of Affinessence, the first four fragrances were introduced to the market: Cedre Iris, Patchouli Oud, Santal Basmati, and Vanille Benjoin. These were followed by Cuir Curcuma and Musc Amber Gris in 2017. This unique collection focuses mainly on base notes, which Bruno chose as a way to express her passion for intense, rich and long-lasting fragrances through their leading ingredients. That is why she created the BASE NOTES collection, made exclusively from essences traditionally used as base notes. These deep, powerful and long-lasting perfume essences were presented as before to create “sensual perfume signatures” capable of stirring all our senses, as well as leaving a breathtaking trail. The rarest natural essences selected include agarwood from Indonesia, natural ambergris, vanilla from Tahiti, Patchouli heart, Iris pallida butter, and such original notes as gourmand Or, turmeric or basmati rice. Some of these fragrances were created in collaboration with perfumers Nicola Bonville, Alexandra Carlin and Corinne Kachen. Affinessence - larger bottles At a certain point, the brand decided to offer new bottle sizes, in addition to the 100 ml and 15 ml purse sprays that had been available for only two of its fragrances. The brand's owner explains that at the beginning, she sought to build the loyalty of the brand's fans and establish it in a prestigious position in the market. The next step is now to grow the brand much faster, increase its visibility and open more doors for it. The brand decided to expand into additional countries, including Russia, and to launch in new countries such as China and India. It is now available in 50 ml, with the aim of reaching a wider audience, allowing more people to discover its fragrances. The 100 ml size remains its star product. Affinessence 100 ml bottles come with a lacquered wooden box and a Cashmere pouch. They feature thick glass decorated with a metal plate and a heavy Zamac metal cap engraved with the brand's circular logo. Three types of Cedar The Cedre Iris perfume by Affinessence is a Pirchoni woody musk fragrance for women and men. Cedre Iris was launched in 2015, and the nose behind this fragrance is Nicola Bonville. Three types of Cedar were chosen to embody Cedre Iris and blend with Iris Toscana, one of the most precious ingredients on the market. The natural essences of Virginia Cedar, Moroccan Atlas Cedar and Texas Cedar combine to create a fragrance that lasts on the skin for a long time and leaves a pleasant impression on those who wear it.