Laboratorio Olfattivo

The story of Laboratorio Olfattivo is the story of a project born in 2009 from Daniela Caon and Roberto Drago's love of niche perfumery. The collection itself comprised 28 perfume fragrances, as well as 16 home fragrances and a range of personal care products. Two creators working together to build a new brand: a project founded on pure creativity. Here, Roberto Drago, the brand's creative director, combines his talents with the efforts of the most eclectic nose around today, Daniela Caon. Together, they create creative sparks and fragments of dreams that are then transformed by Laboratorio Olfattivo into delicate fragrances. According to them, the reason for bringing a new perfume into the world is not necessarily the market, but their need to tell a story. A story made up of notes, accords and alcohol, coming together with visions, reflections on a journey, sensations that return for a split second and fragmented passions - all of these contribute to the creation of the main ingredients of Laboratorio Olfattivo. Laboratorio Olfattivo makes distinctive use of raw materials and has chosen Eau de Parfum as the preferred concentration for its fragrance creations. According to them, this is the ideal medium for fully appreciating the quality of the fragrance formulas and the raw materials used here. There is no doubt that, given their very distinctive composition, these can be considered "emotional experiences" brought to life through our sense of smell. The fragrances come in a sleek, easy-to-hold bottle and simple yet elegant packaging. In this way, the fragrance collections of Laboratorio Olfattivo create a perfect connection between the contents and the container, maintaining the highest standards possible, both for the fragrance and for the overall image. The brand has a broad presence, extending across 40 countries worldwide. Its reach expanded relatively quickly, considering that its first store opened in Turin in December 2015 and its flagship store opened in 2019. The flagship store is described as a place where customers' knowledge comes together with the brand's range of perfumes, encouraging the creation of new ideas and projects. The brand currently has 28 fragrances. According to those who have visited its flagship store, customers enjoy a unique experience of exploration and discovery, thanks to the range of products available there and the distinctive atmosphere. Alambar by Laboratorio Olfattivo is an amber fragrance for women and one of the first released by the brand. Alambar was launched in 2010. The nose behind this fragrance is Enrico Buccella. Its top notes are amber, Cocoa and Bergamot, and they are very pronounced; its heart notes are also amber, Kinamon and Vanil; the base note is amber. So, as you can understand, amber is the name of the game: some people love it, while others are less keen. But if you're looking for an enveloping, warm fragrance, this is the one for you. Also, bear in mind that the fragrance lasts on the skin for a long time, but has moderate presence. It is very suitable for cool autumn and winter nights. Two new fragrances released over the past year are Limone, a Hadarim fragrance for women and men, and Bergamotto, which is also a Hadarim fragrance for women and men. The nose behind these fragrances is Jean-Claude Ellena. Here, there is a sharp shift from gendered fragrances to unisex fragrances, and a move toward softer, fresher scents suited to warm summer days. These two perfumes add to the brand's fragrance collection, which, as mentioned, includes 28 perfumes. The fragrances were created in collaboration with the perfumers Enrico Buccella, Marie Duchêne, Pierre Guillaume, David Maruitte, Cécile Zarokian, Rosine Ometz, Cécile Zarokian, Luca Maffei, Jean-Claude Ellena, Lucien Ferrero and Dominique Ropion, and together they form a puzzle of fragrances, each different from the others.