Bond No. 9

In a fragrance industry traditionally dominated by men for many years, Bond No’ 9 has become something of an exception. To begin with, it is a brand led by a woman who is also its founder and CEO, Laurice Rahme. But above all, the brand is a hymn and a poetic tribute to the extraordinary city of New York. Like the city itself, it strives to be sexy, energetic and constantly reinventing itself. Who is Laurice Rahme? Rahme was born and raised in Paris, France. From an early age, she was interested in art and culture and, of course, had access to France’s finest museums. She graduated from the University of Vincennes, then studied art history at the École du Louvre in Paris. She began her professional life as an antiques dealer in Paris. Rahme quickly excelled, and her success allowed her to open her own shop in the city’s Les Halles district. However, she wanted to travel the world, and realized that success in the beauty industry could be her passport to doing so. She therefore decided to pursue a career in beauty. In 1973, Rahme joined Lancôme as International Training Director and tripled the company’s skincare business in the Middle East. In 1976, she became director of the Lancôme Institute in Utah and effectively moved to the L’Oréal USA headquarters in New York. That was when Laurice’s true passion for fragrance began. It started when she met fragrance designer Annick Goutal. Goutal became her mentor and even hired Rahme as her partner and president of the company’s New York operations. Between 1989 and 1995, Rahme was responsible for introducing the small French company to the US and creating a distinctive niche marketing approach focused on the brand’s jewel-like boutique appeal. Recognition and rapid growth followed. Her strategy turned a small-scale business into an international success story. Following her success with Annick Goutal, Rahme became the US distributor of Creed fragrances in 1995. Bond No. 9 - a fragrance for every neighborhood. But she didn’t stop there. In 2003, Laurice Rahme launched her own fragrance company, Bond No. 9. Its mission is to bring artistry back to perfumery and give every neighborhood in Manhattan its own scent. The American fragrance company pays tribute to New York City through the art of perfumery. The company was named after the address of its headquarters and boutique at 9 Bond Street, while iconic New York landmarks and geography are celebrated on its colorful packaging and through innovative scents. Since its founding, the Bond No 9 brand has launched around 144 fragrances. The earliest edition was created in 2003, and the most recent in 2020. Beyond the brand itself, Bond No. 9 and its fragrances became widely known for creating the world’s first perfume to receive the UN Women for Peace Award. The award recognized a campaign to promote international peace and raise funds for the cause through the Scent of Peace fragrance. Fragrances for women and men alike. Bond No. 9 offers fragrances designed for both women and men. Astor Place and Bleecker Street are among its impressive offerings. One of the brand’s best-known perfumes is Nolita, designed for women. It is a floral, woody fragrance with a touch of musk. The top notes combine flowers and citrus fruits such as mandarin. The middle notes are entirely floral, featuring mainly roses, lilies and jasmine. The base notes are sandalwood, musk and amber. This fragrance is suited to warm spring days. Those who have worn it say that it lasts on the skin for a relatively long time and has a very pleasant presence.