Etro

Etro is a fashion house that has defined Italian style around the world since 1968. It is dedicated to research into textiles and attention to detail, creating luxury clothing and accessories for men and women. A passion for travel and tradition are at the heart of every collection. Iconic paisley patterns, prints and jacquard fabrics appear on outerwear, dresses, bags and shoes. The distinctive style of this design house is also reflected in a line of fragrances for men and women featuring aromatic, Pirchoni, spicy and Atzi notes, and in a collection of home accessories where tradition meets contemporary aesthetics. Gimmo Etro, the company's founder, had an innate love of travel and history, so when he established the company in 1968, he set out to make the lifestyle brand synonymous with quality and sophistication. His company, which originally dealt in fashion fabrics, produced materials made from the finest original fibers. Its haute couture fabrics, made from silk, Cashmere and Cotton, featured innovative patterns and colors. In 1981, a paisley motif was created, eventually becoming the symbol of the company and the Etro brand. Although the Etro brand is mainly associated with Gimmo, its founder, the company is run by his four children. Kean Etro is the creative director of the Etro Man collections, and some of the new collections have been inspired by his travels and collection of antique books. Veronica Etro is the creative director of the Etro Woman collections. Jacopo Etro has worked for the family business since 1982, eventually becoming creative director of the leather goods, home and textile collections, as well as head of communications. Finally, Ippolito Etro joined the company in 1991 and oversaw the administration department before being promoted to CEO. The brand began producing fragrances in 1989. Today, Etro's fragrances, colors, ideas and perfumes have been distilled into an illustrated book that somewhat resembles a collection of recipes. Here's an innovative idea to remind us that just as cooking food was the first sign of civilization, perfume - the subtle transformation of the aromatic notes around us - is another sublime sign of civilization. Perhaps its most mysterious and exciting one. What adds even more intrigue and appeal to Etro's book is its ability to stimulate our sight while speaking to our sense of smell. Each chapter takes its cues from the principles of color theory to explore a group of fragrances that are no longer divided into olfactory families, but instead are linked to evocative shades of color. The certainty of white, the shell of yellow, the happiness of Yarok, the enthusiasm of Orange. And, of course, the passion of red, the intuition of indigo, the ebb of blue, the naturalness of Yarok. Each page explores the syntax of colors before telling us its story and sharing the magical formula of each of its 22 fragrances. Looking to the future, Etro has redesigned its entire packaging line, choosing a more modern graphic look accented with paisley motifs in optical black-and-white photography and purple details, to reflect the spirit of the times and the brand itself. Etra by Etro is a woody oriental fragrance for women and men. Etra Etro was launched in 1999. The top notes are Cardamom, Brazilian rosewood and coriander; the middle notes are paprika, sandalwood, Geranium, Cedar, Vered and Jasmine; the base notes are Vanil and Musk. This fragrance is suited to warm spring days and the beginning of summer. It lasts a reasonable amount of time on the skin and has a pleasant, moderate presence. Many users have found it similar to Issey Miyake's L'Eau d'Issey.