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The Beautiful MInd Series Fragrances
If you ask some of the leading perfumers what inspired them when creating a particular fragrance, you'll find that for most of them, it was a historical figure or a celebrity who inspired that fragrance, or even a series of fragrances and scents. Yet almost certainly, none of them would cite a person's intellect or intelligence as their source of inspiration. None, that is, except Geza Schoen, the renowned perfumer behind The Beautiful Mind Series, who said, "The sexiest thing about a woman is her mind." The Beautiful Mind Series celebrates femininity, but does so in a way that is unconventional in the world of fragrance and perfumery. Many fragrances portray women as objects of desire, lust, or even poison, but this series is about intelligence, creativity, and even achievement. The Beautiful Mind Series is a relatively new fragrance brand. It was first created in 2010, bringing a breath of fresh air to a very classic field, one that has typically celebrated femininity through a long-standing, perhaps even ancient, ideal of delicacy, passion, and romance. The Beautiful Mind Series - choosing the ingredients. Three fragrances make up the series, each inspired by a different source. What's more, these sources of inspiration played a role beyond simply inspiring the fragrances. Each person worked in partnership with perfumer Geza Schoen, exploring the repertoire of materials and ingredients that make up the fragrance. They did so closely by his side as he worked in the lab. The fragrances they developed are therefore collaborative creations that reflect how women themselves feel about their femininity and how it is expressed.