Andy Tauer

Andy Tauer is an independent Swiss perfume house founded by Andy Tauer in 2005. Andy is a chemist by profession and an independent perfumer. He initially launched his company as a one-man operation while continuing to work part-time. Over time, however, Andy became a well-known figure in the perfume world thanks to his fragrances, "scented sculptures" made with high-quality ingredients and innovative structures. So who is the man behind the brand, and what makes him so special? An open dialogue and a one-man operation: For many years, Andy Tauer maintained an open and friendly dialogue with the perfume community through social media. He began with his first blog in 2006 and expanded to a new collaborative platform, PERFUMism.com, in 2009. The internet helped him become a meteor in the perfume world and rise to cult status worldwide. The brand, and Andy Tauer himself, became equally well known, mainly thanks to his remarkable talent and his support for the artistic and independent perfume community. For many people, Andy Tauer is a role model. A true one-man show in every sense, everything is made by his own hands. He is the one who creates the formulas, buys the ingredients, receives orders, packs the fragrances, and goes to the post office to ship them. In short, when you order one of his fragrances, you receive a product made entirely by one person. Andy Tauer's moustache and goatee as his signature features:Andy Tauer: His moustache, together with his goatee, has become his trademark. They reflect a very calm, rational person who does what he loves. In fact, he is a talented perfumer who creates small masterpieces that enter the perfume pantheon, with the most prominent creation being L'Air du Désert Marocain, which became the parent product, praised by everyone and leaving an impression on everyone. His biography tells the story of a child who grew up in a very warm environment, with tons of love, during a period when everything was progressing: the economy, prosperity, and a great deal of optimism. At first, the family lived in a simple apartment and had a very small Citroën. Ironically, the cars grew larger, but they were always Citroëns. He lived in a small village of 350 people, a medieval town with a large 800-year-old tower. In the countryside of northern Switzerland, by the Rhine, there were local farmers, forests, and all the good things that build memories and create a connection with nature. As a family, they went on many hikes. His father died when he was 13, leaving a deep dark mark on his life. When asked about hiking, he replies: "Hiking is a bit more like meditation; you enter this state of mind where your legs move, your mind is released and washed with oxygen. Painting, as relaxing as it can be for a mind so busy computing with its left side, means using the right side of your brain, and I become very focused and enter a flow state. It is relaxing, but also tiring." Andy Tauerexplains his decision to study chemistry as follows: "I had to decide what to study, and I chose chemistry because I liked chemistry and because you can move in all kinds of directions. In the end, I completed a degree in molecular biology, and my doctorate involved more work in biology than in chemistry." As for his choice of the perfume field, he says: "I never wanted to become a perfumer, I wanted to make perfumes... Making perfumes, blending, and creating were my goal. It was a hobby and a way to stay creative while my business responsibilities became increasingly uncreative (boring). At first I used only natural materials, and after some time I added synthetics."