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V Canto
The V Canto brand has created 26 different fragrances to date, despite being a relatively new perfume house that only began operating in 2015, when its first edition was created. The brand released its latest edition in 2020. Although it is a niche fragrance brand, it is actually a subsidiary of several of the leading names in niche perfumery today, such as Bensara and Terenzi, and is considered a high-quality luxury brand with a strong reputation. This is most likely due to the people behind the brand and the family history that has shaped both it and them. The nose behind the scenes - the perfumer who worked on the V Canto fragrances - is Paolo Terenzi. He is a member of the Terenzi family, a renowned family of perfumers in Italy. Paolo Terenzi is a truly talented and highly respected Italian perfumer, but also a rather unconventional one. He says his goal in creating perfumes is “to create beauty.” A man of many talents, he is also a gifted musician with degrees in law and philosophy, and has studied chemistry and physics. Paolo describes himself as a kind of poet with a vivid imagination. In his words, these two fields come together as art and beauty, expressed in the perfumes he creates. He loves working exclusively with natural raw materials, which he sources himself from around the world during his many travels. He has managed to gather some 200-300 scents in his materials library, blending them to create rich, highly complex and sophisticated compositions. For many years, Paolo Terenzi worked with some of the world's leading designers and fashion houses. At a certain point, however, he and Tiziana decided to stop working under the radar and create their own distinctive signature, in 2012. By 2014, the two had already won awards for the quality of their products. V Canto - Coro The Coro perfume by V Canto is an Atzi fragrance suited to both men and women. It was created in 2018 and is part of the brand's Yarok collection. The perfumer behind this fragrance is, of course, Paolo Terenzi, who chose patchouli, magnolia, Jasmine and Iris for its top notes. The heart notes are rose, amyris, sandalwood, Tonka bean, vetiver, Indian Ood and Kinamon. The base notes are Caramel, orris root, patchouli, Vanil, benzoin, maple and Cambodian Ood. This is a powerful fragrance that lingers on the Or for a long time. It is best suited to autumn nights, but can also work well on winter and spring nights. The brand's collections As mentioned, Coro is part of V Canto's Yarok collection, a relatively new collection released in 2018. It was preceded by the red collection, released between 2016 and 2018. The brand has also created a long line of fragrances that do not belong to any particular collection. All the fragrances come in similarly shaped bottles, each in a different color from a wide spectrum. The story behind the brand The name Terenzi represents an Italian family behind several perfume brands. For generations, the family's grandfather specialized in making wax candles. Then, in 1968, in the town of Cattolica, Avelin Terenzi, with the help of his wife Lucia Mancini, decided to set up an improvised laboratory in the family home and start making perfumes. The small 16-square-meter laboratory, built in the backyard of the house, was where their perfume brand began. Over the years, it grew into a perfume brand whose successful business is now partly owned by Evelino and Lucia's children, Paolo and Tiziana, and which operates several subsidiaries.
