Amouage

"It all began with a royal decree from the Sultan..." Doesn't that sound like the opening of a fairy tale, fit for Scheherazade's One Thousand and One Nights? That's exactly what happened with Amouage perfume, which went from a local fragrance to one of the world's most prestigious perfumes today. Yes, it all began with the ambition of Sultan Said Hamad bin Hamoud Al Busaidi, ruler of Oman, to restore Oman's and the Middle East's former greatness in perfumery. The goal was to establish a company that would represent Omani traditions and allow the ruler to give an authentic, unique and priceless gift to world leaders visiting the kingdom. Among them was also Israeli Prime Minister Benjamin Netanyahu. Traditional perfume ingredients What are the traditional Middle Eastern perfume ingredients used in Amouage fragrances? They include Agarwood, Incense, musk, Vered, Jasmine and, of course, various spices. The spices are usually placed in the top notes, while the base notes are usually musk and Incense. The middle notes are more Pirchoni. Like many oriental fragrances, this brand uses precious local essences, including the scents of Or, musk, frankincense and sandalwood. This blend of scents gives the perfume its richness, depth and elegance. Oman also has its own characteristic scents. Since it is known around the world as the land of frankincense, this is the starting point of the historic incense route, which dates back to ancient times. Its frankincense trees are among its hallmarks. The incense route also passes through the Negev, by the way.