Masque Milano

Masque Milano is a fragrance house founded by two people who shared common passions: travel, reading, music, design objects, natural materials, and handcrafted details. In essence, they were two dedicated dreamers who decided to bring their emotions to life. In 2010, after years of researching fragrances and extracts in Grasse and throughout Italy, they founded their brand and learned how to coordinate a broad and diverse group of performers and artists. The two were Riccardo Tedeschi and Alessandro Brun. They seemingly came from very different backgrounds, and they stand behind the successful Masque Milano brand. Alessandro was born and raised in Milan, and developed the belief that Milan, the capital of Lombardy, is the center of the world. As a child, he loved listening to music and writing poetry with his mother, and watching his father, a glassblower, in his workshop as he created magical glass artworks. After his teenage years came the experience that changed his life forever. It was his academic year in England, where he enjoyed meeting extraordinary people, but also spending some quiet time in contemplation and introspection. He fell in love with England, its climate, pubs, and Gothic literature. Upon returning to Milan, he completed his studies and became a professor at Politecnico di Milano, which led to invitations to lecture in several countries. The travel provided him with unforgettable experiences, which he recorded in his travel journal. He focused his scientific research on the management of luxury products, and developed firsthand knowledge of the heritage of Italian artisans in leatherwork - he learned saddle-stitching techniques - and the art of goldsmithing as expressed in the design and creation of handcrafted jewelry. After all these personal experiences, Alessandro became even more convinced that every artisan workshop possesses a priceless heritage of knowledge that should be preserved and put to use. He therefore made sure to join forces with Riccardo to create something unique, with the ultimate goal of allowing the entire world to experience the excellence of Italian craftsmanship. As they looked on at the financial crisis that hit Italy hard, the two continued to work persistently on their dream. Riccardo, by contrast, was born in Assisi, a medieval fortified town located between Florence and Rome. He grew up in the heart of this Italian countryside until the age of 25. He was an enthusiastic admirer of visual art, literature, music, and mathematics, yet he earned his master's degree in electronic engineering from the University of Perugia. Then, one summer evening in Florence, Riccardo met Natasha, an Australian girl who led him to follow her to Melbourne and enroll at Monash University. In Australia, he discovered the exciting world of perfumery: Natasha's work at MOR Cosmetics exposed him to a fascinating, new, and unexplored dimension. And so Riccardo found his inspiration and his path. Upon returning to Italy, he moved to the bustling city of Milan, where he worked as a consultant, with his first appointment being at a cosmetics group. The role gave him the opportunity to understand the operations of luxury fragrance brands such as Dior, Guerlain, Kenzo, Givenchy, and Acqua di Parma. During that period, he earned an MBA from the Politecnico di Milano School of Management and met Alessandro, the eclectic young professor who soon earned his respect and admiration. The friendship between Alessandro and Riccardo grew stronger, and their shared passions for art and perfumery encouraged them to establish their own fragrance house, a free expression of creativity. Masque Milano was born on April 1, 2010, with its headquarters established in Milan. The brand's eighteen fragrances were created in collaboration with perfumers Delphine Thierry, Julien Rasquinet, Bruno Jovanovic, Fanny Bal, Nina Mercuri, Giuseppe Imprezzabile, Christian Carbonnel, Luca Maffei, Caroline Demore, Cristiano Canali, Cecile Zarokian, and Alex Lee.