Dusita

Dusita is a new niche perfume house from Paris, creating its own distinctive fragrances using some of the finest rare and natural ingredients. Anyone who has smelled them can tell they are an eclectic blend of traditional French perfumery and Eastern philosophy. Dusita is named after a heavenly realm in Eastern belief, where the spirit finds pleasure and contentment. All of its perfumes are inspired by the poetry of Montri Umavijani, whose life and work reflected a journey to attain Dusita's happiness and contentment. So who is behind this distinctive brand? Here's the answer. Pissara Umavijani is undoubtedly an exciting new talent on the perfume scene, and the woman behind Dusita. And if you thought creating perfumes was inherently exotic, here's another detail: Umavijani is of Thai descent. She studied communication and social psychology at Chulalongkorn University in Thailand. She then studied fashion for a year and earned a master's degree in luxury brand management at Superieur de Marketing du Luxe in Paris. She entered the world of perfumery through a friend who knew a lot about fragrance. She also taught herself a great deal and eventually developed her own method for blending her perfumes. The learning process, she says, is never over, because as a perfumer there are always new ingredients to discover and new combinations to try. Her biggest challenge is staying focused and maintaining the right mindset to overcome obstacles and reach her goals. She works hard to persevere and be patient as she pursues the skills she needs. She says she takes things one day at a time, staying focused on what she is trying to achieve. It's no surprise, then, that her advice to anyone building a business is to base it on passion and remember that product quality should be the top priority. In niche perfumery, customers are looking for exclusivity and brands with a strong identity, so a product has to be distinctive and tell a story. Another piece of advice is to always respect your customers and provide good customer service that builds trust and loyalty. She attributes her calm to her mother, one of the world's leading experts in meditation, who influenced her in many ways and wrote her groundbreaking book, "Life and Know Yourself." She learned a lot from her. "I would say the most important thing she taught me was to understand myself and find my own way. She always encouraged me to discover my passion and find meaningful things in life through travel and openness," she says. On the business side, she says: "Starting a business is like being the captain of a ship. You turn the wheel and need to be sure of the direction you're heading, but you have a crew. So you need to believe in your business with everything you've got, keep going despite challenges, and work with your team. It's important to have the right people in your corner, so argue if you have to, and don't be afraid to think outside the box." Dusita's standout fragrances. Oudh Infini by Dusita is a woody oriental fragrance for women and men. Oudh Infini was launched in 2016. The nose behind this fragrance is, of course, Pissara Umavijani. Its top notes are Laotian Ood, Rose de Mai, and Tunisian Orange Blossom; its middle notes are sandalwood and Benzoin; and its base notes are civet, Musk, and Madagascar Vanil. This fragrance lasts on the skin for a long time and has a very noticeable presence. It's especially suited to chilly winter and autumn nights, and is one of the brand's ten standout fragrances.