AMOUROUD

AMOUROUD is a relatively new name in the fragrance industry. But that is not entirely true. The brand is only seemingly new. It was first introduced in 2016, and since then it has created quite an impressive number of fragrances: 18 in total. But a closer look reveals that its tremendous success is rooted in the unique heritage on which it builds. Unlike many leading brands, it is American, making it quite an exception among niche and luxury fragrances. So where did it come from? How does it differ from other brands, and what made it so popular? Here’s the answer. The history - Bloomingdale’s counters. Perfumer’s Workshop was an American company that made fragrances for its counter at Bloomingdale’s. It began doing so in 1970, and in the United States of that era, it was considered a pioneer in the modern fragrance business. It was, in fact, the first company to create custom fragrances on a large scale. You could say it paved the way for today’s boutique brands by creating new niches and markets. It had several legendary fragrances, including Tea Rose and the SAMBA fragrance family, which have been bestsellers for 60 years. The company managed to lead both the luxury and mass-market sectors, while keeping its products affordable. Our first breakthrough, then, came at the counter of the prestigious New York department store Bloomingdale’s. The idea was to turn the use of essential oils, which at the time were a mainstay of hippie youth culture, into a luxury product. Something along the lines of Uptown New York meets Downtown. This was the industry’s first idea for blending fragrances, when Perfumer’s Workshop gave customers a range of options for creating their own individual scent. Finally, it presented them in simple, basic packaging, and did so with great success. Forty years later, the new brand AMOUROUD was born from Perfumer’s Workshop.